What is Own Your Sexy?
Do you own your sexy?
Or maybe you’re wondering what that even means, and why would you need to own it anyway?
Own [verb]: to have (something) as one’s own, to possess; and to admit or acknowledge that something is the case or that one feels a certain way.
– Oxford English Dictionary
The concept of owning your sexy is foreign to so many women. We live in a society where our sexiness is owned by others. It’s used as a tool to sell, to objectify, and to shame. It’s overly celebrated and simultaneously used against us.
We wilt in the face of advertising and editorials that paint the ideal woman as a certain weight, with a certain complexion, with lustrous hair, and a designer wardrobe.
We compare ourselves to impossible fictional women. To unattainable standards. To models who are starving.
Did you know that magazine and advertising retouchers sometimes have to add flesh back onto the models so they don’t look anorexic?! We have pushed them so far, these idols of female perfection, that we have to alter them as well. This truly proves that no one — simply no one — can achieve the media’s idea of perfection, not even the models used to create it.
What would the world look like if all women took possession of and truly acknowledged their sexiness? If we harnessed that power? If we stopped letting men use it against us? If we embraced other women and acknowledged their inherent beauty and sexuality?
We’re beginning to see a revolution in the media — a small but powerful one. Some brands are challenging the unattainable “norms.”
Dove has had their Real Beauty campaign for several years now, in which they strive to show women of all sizes, shapes, and colors without removing their “flaws.”
Sports Illustrated featured plus model Ashley Graham on one of its covers. Barbie introduced a more realistically proportioned option with some curves.
Canadian clothing brand AdditionElle’s “I Am Size Sexy” campaign empowers plus-size women. And plus-size clothing brand Lane Bryant often runs body-positive campaigns, such as Plus Is Equal and I’m No Angel.
The arrival of this new-body-norm movement will be welcome for a great many of us because with plus size being size 12 or above, that covers a lot of women. It’s actually the majority of the female population in the U.S. The average American woman is a size 14, and 67% of us are size 14 to 34. So, honey, if you’re reading this, there’s a good chance that you fall into the “plus” category.
But guess what?
YOU ARE SEXY.
Let me repeat that.
Own it. And don’t ever forget it.
Want to learn more about the Own Your Sexy® Experience?